Why branding needs a good strategy? December 4, 2013Posted by NYIT-Vancouver Campus in Uncategorized.
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Why do brands need a good strategy? How does a brand stand out? Why are Apple’s iPhones sought out by most cell phone users? Can this intrigue over Apple’s product be brand related?
We invited Anthony C Taylor to our class to share his experiences and insights about branding. Anthony is CEO and chief strategist of SME Strategy and has 10 plus years of entrepreneurial experience. So we asked Anthony, ‘what is branding?’ “Branding means promise. The promise that a company is going to do something” Anthony said. As soon as we start our business, we have a brand and our brand promises something. If we fulfill what we set out to, our brand will succeed and we will build brand loyalty. If we fail to deliver our promise, our brand will suffer.
Then when it comes to brand loyalty, the experience of a brand matters Most people have brand loyalty simply based on experience and value they received. If they think the brand is valuable to them and they have had a good experience with the brand, they then stick to the brand. “It also has to be the culture of the brand,” Anthony added. A brand should be able to generate emotions. That is the power of a brand. The more attached people are with the brand, the more likely they will buy.
We then asked Anthony what the difference is between branding and marketing? Anthony mentioned that branding is an image, and marketing is how you share this image. A brand builds its image in order to create brand equity. Brands across the globe are successful because they have created this brand equity. For example, Apple has developed brand equity. They constantly deliver quality products which people are accustomed too, creating a loyal customer base all across the globe which is reluctant to change companies.
Anthony left us with a question before he finished: “How do you brand yourself?” That is a crucial question that we, as MBA students, should always ask ourselves. Let’s take the example of competing for a job opening. An employer gets various resumes for a job opening so who does the employer choose for that particular position? How do we stand out from our competitors? This is a question we all have to find the answer too according to Anthony.
DELTA MU DELTA HONOR SOCIETY CHAPTER ALPHA XI SECOND INDUCTION CEREMONY FOR 2013 HELD ON THURSDAY, OCTOBER 24 AT NYIT’S VANCOUVER CAMPUS October 29, 2013Posted by NYIT-Vancouver Campus in Uncategorized.
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The New York Institute of Technology’s School of Management in Vancouver held its second Delta Mu Delta (DMD) International Business Honour Society induction ceremony for 2013 on Thursday, October 24. This was our chance to honour and recognize the achievements of four of our MBA degree students in front of their friends.
Dr. Izelde van Jaarsveld, secretary of the Delta Mu Delta’s Alpha Xi Chapter, welcomed students and staff to the meeting. Four MBA students were inducted into Delta Mu Delta, namely, Sitan Jin, Anoop Kumar, Frankie Leung and Jaskaran Singh. They were called upon to pledge the Society’s honour code and received a certificate, DMD honour pin and cord, making them official Delta Mu Delta members and providing them with a keepsake. Mr. Lanny Liew, assistant registrar, congratulated the new inductees on behalf of the NYIT’s management. Five new Delta Mu Delta members were inducted into Alpha Xi Chapter last May. They are Jackie Prakash Jagger, Srikanth Kalappurackal, Bhupinder Singh, Manvir Singh and Eros Tuladhar. Congratulations – we are proud of all of you!
DMD membership is based on the following rigorous criteria: a 3.65 cumulative GPA upon completion of at least 24 credits in the Business program
An MBA student balances study and work October 24, 2013Posted by NYIT-Vancouver Campus in Uncategorized.
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Mr. Debojyoti Guha Roy is currently an MBA student at NYIT Vancouver. While studying here, he also manages to work part-time at Direct Sales Force as a Team Leader/Assistant Manager. We recently sat down with him and chatted about his studies at NYIT Vancouver, work and his experiences in Vancouver and Canada.
Why did you choose NYIT Vancouver?
NYIT is a global brand. There are many campuses all around the world and this was very attractive to me. I also thought that if I can get a master’s degree here in Vancouver, I will have better chances to get a job here. Furthermore, the degree would provide me with a back up plan so if I could not find employment in Vancouver, I would also have a better chance to find a job in India with a master degree on my resume.
How has NYIT Vancouver helped you?
Studying at NYIT Vancouver has proved to be very beneficial. For example, the video conference facilities, which showed us how to communicate in North America, how to shake hands in North America, and how to introduce ourselves to new people have proved to be important in my professional development. I did not have a chance to take part in such activities in my home country, so I found them very helpful. Professional enrichment programs on campus have also helped me build up my resume, cover letter, etc. I also benefited when companies did presentations on our campus as this allowed me to network and seek employment.
What are some of your accomplishments?
I became one of the best sales agents in the MBNA TD Bank MasterCard program. Also, I was chosen one of the best co-workers in the Direct Sales Force.
Do you have any professional experience?
My professional experiences include working for Direct Sales Force and community fund-raising. With Direct Sales Force, I work as a Team Leader/Assistant Manager in Sales. For community fund-raising, I was charged with the task of convincing people how beneficial it was for a community to donate $20 per month for 2 months.
Who is your role model?
My role model changes all the time. When I work in a new environment, I always consider my senior manager as a role model. I try to learn something from them; specifically, how they became a manager. This helps me as I can constantly improve myself moving forward.
What are your future plans?
In the next 5-year plan, I want to become a program manager or a senior manager in my company.
In the next 10-year plan, I want to open my own marketing company. As you know, that requires a lot of time, effort and research. Therefore, I work for other companies to try to learn how to run a business. I will learn their strengths and how they succeed. On the other hand, I will also look into mistakes they make and where they have failed so I will not repeat similar mistakes in my ventures.
What are your hobbies?
When I have free time, I usually listen to relaxing music such as country music. Because I am under certain amount of pressure as a team leader/assistant manager in my company, I have to relax once in a while. By listening to music, I can comfort myself!
First NYIT Vancouver Alumni Dinner December 3, 2012Posted by NYIT-Vancouver Campus in Uncategorized.
Tags: Alumni, Brian Amouzegar, Jasjit Rai, MBA, NYIT, NYIT Alumni, NYIT-Vancouver, Vancouver
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First NYIT Vancouver Alumni Dinner
New York Institute of Technology, Vancouver Campus, held its first Alumni dinner on November the 8th at Steamworks in Downtown. The purpose of the dinner was to stay connected with our alumni .
NYIT is always glad to know what its graduates are doing in their respective fields and how their MBA degree has helped them secure those opportunities. We believe that this continuous relationship benefits both the school and the alumni. Networking is a vital tool for any professional and we at NYIT always aim to emphasize on the importance of networking and pass these skills onto our current and future students.
The alumni dinner was attended by few of our recent graduates and the School of Management was represented by our career services Coordinator, Ms. Jasjit Rai and our professor, Dr. Brian Amouzegar. We were glad to know that most of our graduates have secured jobs in various fields such as the hotel industry, banking, automotive, media and so on.
We look forward to having more such events in the near future. We wish our alumni luck in their future endeavours.
Delta Mu Delta Induction Ceremony November 26, 2012Posted by NYIT-Vancouver Campus in Uncategorized.
Tags: adnan sayani, Business Honor Society, Cherian Sankey, Delta mu Delta, izlede, New york institute of technology, NYIT, ravi muti, Vancouver
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Today, we are proud to announce that four of our students we inducted into the Delta Mu Delta International Honor Society in Business. This was NYIT Vancouver’s second induction ceremony and was held on Friday, November 16, 2012.
This ceremony gave us the chance to honor and recognize the achievements of our MBA students in front of their peers. Dr. Izelde van Jaarsveld, secretary of the Vancouver DMD chapter, welcomed students and staff to the meeting. The four students that were honoured at the ceremony: Adnan Sayani, Aiping Xang, Cherian Sankey and Ravi Muti. They were called upon to pledge the society’s honor code and received a certificate and DMD honour pin, making them an official member of the society and providing them with a keepsake. Dr. Petra Dilling, associate dean, congratulated the new inductees.
Community Engagement in Health November 23, 2012Posted by NYIT-Vancouver Campus in Uncategorized.
Tags: BC, Belinda, Belinda Boyd, Boyd, British Columbia, Canada, Decision Making, Health, New York Institute of Techonology, NYIT, Vancouver, Vancouver Coastal Health
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Community engagement in health: How can you contribute to decision-making?
Belinda Boyd, one of the leaders of community health engagement at Vancouver Coastal Health held an informative workshop on 15th November. The workshop focused on educating students about one’s own health and safety.
The workshop also aimed at expressing the idea of community health engagement and to spread the message to improve health care around the province of British Columbia. As it is always known, prevention is better than cure – this makes more sense in the idea of community health care as it aims to educate every member of the community to prevent rather than spend money for the cure. Health care is an expensive issue and to help bring costs down, preventing these issues from arising is one of the best ways to avoiding bills; which in turn cost the tax payer money.
Belinda also invited the students of New York Institute of Technology in Vancouver to be an active part of this community in spreading the message of Vancouver Coastal Health. We thank her for taking time out of her busy schedule and organizing this workshop. We hope to see her again.
The Future of the Stock Market – Acorn Wealth Corp. November 22, 2012Posted by NYIT-Vancouver Campus in Uncategorized.
Tags: Acorn Wealth, BC, Business, John Seville, MBA, NYIT, NYIT-Vancouver, stock markets, Trading
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The Future of the Stock Market- What is Technical Trading and Why Algorithms Control Today’s Markets
John Seville, the CEO of Acorn wealth corp. held a workshop on “the future of stock markets” – about 20 students attended the workshop. The workshop focused about educating the attendees about the secrets of investing in a stock market.
The hour and half long workshop by John explained the ideology behind stocks, how to spot profitable stocks and some tricks on when to buy or sell them. John had a live demo on the stocks of Apple Inc. and explained what the outlook of the stock would be in couple of weeks. He also took to answering any questions that the students had. Overall the students found the session very informative.
John put forth an invitation to all students to feel free to attend future workshops held by Acorn Wealth. We thank John and Acorn for taking time out of their busy schedule and in supporting our students.
Professional Enrichment Speaker Event – Sunlife Insurance November 12, 2012Posted by NYIT-Vancouver Campus in Uncategorized.
Tags: Academic Support, Business, Career, Education, Finance, Graduate School, Graduate Schools, Insurance, MBA, MBA Career NYIT Vancouver, NYIT, NYIT-Vancouver, Recruitment, SunLife, Vancouver
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SunLife Financial representatives, Marlena and Kristian held a workshop at NYIT’s Vancouver Campus. The main focus of the event was to share information about career opportunities in the field of Finance and Insurance.
The event started off by giving some background information about the company and the field and its workings.; what a typical work day of an agent working at SunLife consists of and how much they earn. The representatives also noted down the information of the attendees so that they could send them a questionnaire that would help the student build their career in the same field.
The students as a whole enjoyed the event as it helped in exploring career opportunities and also understanding the field of finance and insurance. We would like to thank SunLife Financial for supporting NYIT’s career building programs and would love to have them back next time.
Professional Enrichment Workshop – VanCity November 11, 2012Posted by NYIT-Vancouver Campus in Uncategorized.
Tags: Academic Support, Business, Career, MBA, MBA Career NYIT Vancouver, NYIT, NYIT-Vancouver, Recruitment, Vancouver
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Michelle Angeles, the Accounts Manager at VanCity held a workshop regarding Banking, Credit and Identity Theft. This speaker event focused primarily on helping international students as well as the local students understand the concepts of banking in Canada, understanding credit and the importance of protecting one’s identity.
The hour long event started off with a presentation on these topics and Michelle helped explain the concepts in simpler terms with focus the issues of identity theft and how one could avoid it. Ms. Angeles even took questions and helped clear any doubts or questions that the students had regarding banking, credit card and the like.
NYIT Vancouver is grateful to VanCity and Michelle for helping conduct these speaker events and we look forward to having them again.